AI and Marketing

[caption id="attachment_21969" align="alignright" width="258"] Robin Emiliani discusses AI-powered marketing and sales strategy[/caption] AI is no longer a future trend—it’s today's marketing engine. Forward-thinking agencies are already integrating AI into growth marketing strategies to improve targeting, content, and results. AI-enabled market research helps marketers go beyond assumptions. It...

21 July, 2025 /

[caption id="attachment_21942" align="alignright" width="347"] Are marketers prepared for the AI revolution? June 2025 survey uncovers surprising insights into AI skill levels, tools, and trends.[/caption] We recently conducted an AI Skills Self-Assessment among 100+ marketers—and the results are telling. Here are a few eye-openers: ✅ 61% of marketers say...

09 July, 2025 /

In today's marketing landscape, AI is rewriting the rules—especially when it comes to influencer marketing. Brands are no longer guessing who to work with or struggling to manage costly gifting campaigns. Instead, they're turning to AI-powered tools that uncover influencers hiding in plain sight: within...

13 June, 2025 /

[caption id="attachment_21927" align="alignright" width="241"] Boobesh Ramadurai, LatentView Analytics[/caption] In today's fast-moving digital landscape, AI isn't just a tool—it's a strategic imperative. In a recent episode of The Backstory on Marketing and AI, we sat down with Boobesh Ramadurai from LatentView to discuss how enterprise marketers can...

05 June, 2025 /

[caption id="attachment_21924" align="alignright" width="258"] Satej Sirur, CEO of Rocketium, discusses AI and Marketing[/caption] As marketing becomes more personalized and fast-paced, AI is stepping in to help teams keep up with content demands, maintain brand standards, and uncover hidden performance drivers in creative assets. In this episode of...

04 June, 2025 /

[caption id="attachment_21921" align="alignright" width="200"] Interview with Peter Swimm from Toilville[/caption] In today’s data-driven world, AI-enabled market research is transforming how companies understand their customers. But can it replace the insights that come from human experience? In a new episode of The Backstory on Marketing and AI,...

27 May, 2025 /

[caption id="attachment_21916" align="alignright" width="295"] AI is scaling creativity with platforms like Airpost.ai[/caption] In a thought-provoking interview on The Backstory on Marketing and AI, we explore the evolving relationship between creativity and automation with Airpost.ai co-founder John Gargiulo. A former ad creative and now AI entrepreneur, Gargiulo...

21 May, 2025 /

[caption id="attachment_21902" align="alignright" width="216"] AI is redefining the future of marketing by accelerating creativity, strategy, and production across digital channels.[/caption] The creative industry is undergoing a seismic shift. In this episode of The Backstory on Marketing and AI, we talk with the Executive Video Director of...

19 May, 2025 /

[caption id="attachment_21886" align="alignright" width="254"] aiCustomerLens on AI and Hallucinations[/caption] Intro: In the rush to adopt generative AI, many teams are overlooking a critical issue: hallucinations. These aren't just funny outputs—they’re fabricated, confident-sounding mistakes that can erode trust, misguide users, and create legal or reputational risk. What’s inside the...

15 May, 2025 /
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