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08 Jun Four Models You Need to Measure Your Marketing Effectiveness

Posted at 18:07h in Marketing Analytics, Marketing Measurement, Marketing Models by Guy Powell 0 Comments

How do you determine your marketing effectiveness? You must measure your marketing and pick the right methodology to measure it based on the available data and the business question. There are four primary modeling types: 1) Attribution Modeling Attribution modeling is a great measurement model...

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23 Mar MarketSim

Posted at 19:18h by Emma Weldon 0 Comments

Stop Guessing. Know. Act. Win. MarketSim™ is a market simulation tool that uses expertly crafted, science-backed algorithms to anticipate consumer responses to various market scenarios. With MarketSim™ insights, you’ll know what to expect so that you can act with confidence and win in the market....

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04 Mar Services

Posted at 15:21h by Emma Weldon 0 Comments

ProRelevant offers a variety of analytic tools, consulting services, and training to help your team optimize your marketing efforts to maximize revenue, profit, and market share. Through our processes, ProRelevant typically generates more than a 100x return on our services. All of our projects focus...

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04 Mar Case Studies

Posted at 15:21h by Emma Weldon 0 Comments

Dove Contribution of Sponsored Events Dove is a global, premium consumer packaged goods brand owned by the Unilever Company.  As part of Dove’s expansion into the hand and body lotion category, ProRelevant evaluated the contribution of a special to an event on Oprah on product...

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04 Mar About

Posted at 14:31h by Emma Weldon 0 Comments

ProRelevant About Us As a bespoke analytics and consulting company ProRelevant works with major brands, consulting services, and training to help your company maximize its return on marketing investment. ProRelevant builds Marketing Machines by providing strategic and tactical marketing analytics and consulting for brands looking to reliably...

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