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In today's marketing landscape, AI is rewriting the rules—especially when it comes to influencer marketing. Brands are no longer guessing who to work with or struggling to manage costly gifting campaigns. Instead, they're turning to AI-powered tools that uncover influencers hiding in plain sight: within...

13 June, 2025 /

[caption id="attachment_21927" align="alignright" width="241"] Boobesh Ramadurai, LatentView Analytics[/caption] In today's fast-moving digital landscape, AI isn't just a tool—it's a strategic imperative. In a recent episode of The Backstory on Marketing and AI, we sat down with Boobesh Ramadurai from LatentView to discuss how enterprise marketers can...

05 June, 2025 /

[caption id="attachment_21924" align="alignright" width="258"] Satej Sirur, CEO of Rocketium, discusses AI and Marketing[/caption] As marketing becomes more personalized and fast-paced, AI is stepping in to help teams keep up with content demands, maintain brand standards, and uncover hidden performance drivers in creative assets. In this episode of...

04 June, 2025 /
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