Recently, Easter has become an opportunity for businesses to engage with consumers. However, as marketers, we consider whether the new trends apply to all holidays or are specific to Easter. In 2024, with the ever-evolving landscape of technology and consumer behavior, businesses are employing innovative...
Navigating today's fast digital world is tricky, especially for young marketers. With trends and consumer preferences constantly shifting, it takes time to keep up. But there is hope with AI! It's like a toolbox of smart tools that can make marketing cooler and more effective....
St. Patrick's Day offers a lucrative opportunity for businesses, particularly in the alcohol, food and beverage, and promotional sectors, to capitalize on the festive atmosphere. As consumer spending rises during this time, companies must take proactive measures, utilizing AI to ensure their marketing strategies effectively...
Guest Speaker Spotlight: Alex Back, co-founder of Apt2B, speaks on how he led the company to an annual revenue of over $40M and developed one of the most scalable and profitable business models in the retail furniture industry. Now CEO and founder of couch.com, Back shares...
How Can Financial Struggles Drive Leadership Restructuring? In response to financial challenges, several Fortune 500 companies, including United Parcel Service (UPS), Etsy, and Walgreens, have recently made strategic decisions to eliminate Chief Marketing Officer (CMO) positions. These moves come amidst declining revenues, management shake-ups, and an...
