05 Oct Guy Powell on The Climb Podcast: Measuring Success
Posted at 13:47h
in Marketing Measurement, Marketing Models, Marketing Operations, Marketing ROI, News
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I sat down with Jon Tsourakis and David McGraw of Digital Mastermind to talk about the challenges of measuring marketing on The Climb podcast. The episode’s title is Measuring Success with Guy Powell
Our discussion highlights include (start minute in recording):
- The goal of my upcoming book (15:00), The Post Covid Marketing Machine
- How to connect marketing to sales (17:00)
- What marketers are doing wrong with data (23:00)
- The most important thing when measuring marketing (32:00)
- The top trends in data-driven marketing (42:00)
- The reality of the cookieless future and marketing ROI (44:00)
- The critical skills marketers need now (52:00)
- Why AI isn’t artificially intelligent (57:00)
Listen to the full episode on The Climb’s YouTube channel, iTunes profile, or webpage!
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