28 Dec Guy Powell on The Best Kept Secret Podcast
I sat down with Jay Kingley, the President of Centricity Network, on the company’s Best Kept Secret podcast. We discuss the art of measuring marketing effectiveness.
During our chat I address:
- Why even big brands measure marketing effectiveness incorrectly
- The challenge of data-driven marketing
- How to measure marketing effectiveness
- Matching analytic methods with timely data
- The ROI of marketing ROI
- How the CMO drives revenue with data and analytics
- Why I started ProRelevant Marketing Solutions
I’m giving a special offer to podcast listeners. Listen to the episode now to find out what it is!
No Comments