13 Sep 4 Phases of a Successful Marketing Analytics Project
Posted at 16:38h
in Marketing Analytics, Marketing Measurement, Marketing Models, Marketing Operations, Marketing Vlogs
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How can marketers ensure that their marketing analytics projects are successful?
I believe there are four phases of a successful marketing analytics project:
- Define the scope of the business question
- Gather good data
- Choose the right analytics model
- Apply the insights to your marketing operations
Watch the video for my quick explanation!
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