14 Sep Why A Quarterly Planning Cycle Increases CMO Tenure
According to research from the consulting firm, Spencer Stuart, the median CMO tenure fell to an all-time low in 2020 — just over 25 months!
If Chief Marketing Officers only have two years to prove their worth, how do they secure the company’s success?
Changing the marketing planning cycle will increase CMO tenure. Many companies operate on a semi-annual planning cycle for marketing departments. However, evaluating marketing effectiveness and adjusting plans on a quarterly basis increases CMO tenure.
Watch the 3-minute video below for a quick explanation!
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