25 Mar Is AI the Future of Marketing or Just a Tool?
AI enabled Market Research with Kyle Hamilton
Kyle Hamilton, founder of The Birr Agency, brings a fresh and authentic voice to the conversation on AI and Marketing. In his interview with Guy Powell for The Backstory on Marketing and AI, Kyle reveals his fascinating career journey—from international hotel manager and destination wedding photographer to agency owner and AI strategist.
He candidly shares how AI-enabled Market Research and tools like ChatGPT and Claude helped fill staffing gaps in his agency and revolutionized how content is brainstormed and developed. Yet, Kyle makes it clear: while AI can accelerate production and ideation, it doesn’t replace the human touch. The key, he says, is knowing how and when to use AI—and always having a strong grasp of marketing fundamentals.
Kyle’s pragmatic approach encourages marketers not to fear AI but to embrace it as a powerful tool. He stresses that understanding your audience and delivering relevant, creative, and authentic content remains paramount. AI can enhance productivity, but creativity, empathy, and strategic thinking will always come from people.
For emerging marketers, his advice is simple: learn to use the tools, stay curious, and never forget the basics. The future of marketing belongs to those who blend tech-savvy with human-centric thinking.
👉 To learn more about The Birr Agency, visit: https://wearebirr.com/
Here’s the link to the Video: https://youtu.be/A93erqnX7YE
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