06 May Is AI Search Rewriting the Marketing Rulebook?
Debbie Gainsford – AI and Marketing
In today’s digital landscape, AI search is quickly disrupting the tried-and-true rules of traditional SEO. On the latest episode of The Backstory on Marketing and AI, we explored how marketers must adapt to stay relevant as search engines shift from keyword-based to conversational and intent-driven AI tools.
AI-powered platforms like ChatGPT and Perplexity don’t just index content—they interpret context. That means understanding your audience, their intent, and the pain points that drive their search behaviors is more critical than ever. Companies that rely too heavily on single-channel tactics like paid ads or traditional SEO will soon find themselves invisible to these new AI algorithms.
What’s the solution? Develop a holistic marketing strategy. Update your website with conversational content and FAQs. Embrace video—YouTube results are now appearing directly in AI search responses. Keep customer review platforms like G2 and Trustpilot active and positive. And don’t forget fundamentals like mobile optimization and site speed.
Most importantly, marketers should regularly search for their own brand through AI platforms and compare their presence to competitors. This single tactic offers valuable insights into where you stand and how to improve.
To learn more about Debbie Gainsford Marketing, visit: https://debbiegainsford.com/
Click here to view the video: [YouTube Link]
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