29 Apr How Is AI Redefining the Creative Process in Marketing?
Jose Florido, AI and Marketing
In the latest episode of The Backstory on Marketing and AI, we explore how the rise of AI-enabled tools is transforming how marketers and creatives develop content and manage campaigns. A top executive from Freepik, a design platform now fully powered by AI, walks us through this transformation—from static stock content to a dynamic AI toolkit serving professionals in design, video, architecture, and more.
The conversation dives into how Freepik and SlidesGo use large language models (LLMs) and generative AI to automate high-quality presentation and design outputs. We also unpack 2024’s biggest trend: the integration of AI into the creative process—not as a gimmick but as a core tool for brainstorming, production, and delivery.
Looking ahead to 2025, expect explosive growth in AI-generated video and the ability to control output with unprecedented precision. But innovation comes with responsibility. The conversation also dives into ethics, quality assurance, copyright law, and the future of brand safety as AI becomes more capable.
For new marketers, the advice is clear: master your fundamentals, then get technical. Embracing both will give you an edge in the era of AI-powered creativity.
To learn more about Freepik, visit: https://freepik.com/
Click here to view the video: https://youtu.be/YsaobR4_iYY
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#AIandMarketing #GenerativeAI #AIenabledMarketResearch #CreativeAI #MarketingTrends
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