How Do You Stack Up? What 100+ Marketers Say About Their AI Skills

09 Jul How Do You Stack Up? What 100+ Marketers Say About Their AI Skills

Are marketers prepared for the AI revolution? June 2025 survey uncovers surprising insights into AI skill levels, tools, and trends.

We recently conducted an AI Skills Self-Assessment among 100+ marketers—and the results are telling.

Here are a few eye-openers:

✅ 61% of marketers say they are at an intermediate AI skill level, while only 10% consider themselves advanced.
✅ ChatGPT dominates the AI tools landscape, with 68% of respondents using it regularly.
✅ Other tools gaining traction include Gemini, Claude, and Perplexity—indicating growing diversification in tool usage.

This tells us: marketers are diving in, but most are still finding their footing in AI.

So how do you compare? Are you ahead of the curve—or just starting out?

👉 Stay tuned for our next post where we dive into top use cases for AI in marketing.
🔗 Learn how your team can get ahead with our AI strategy tools.