22 Apr How AI Is Transforming Book Publishing and Marketing
Keith Riegert, AI and Marketing
The world of publishing is evolving faster than ever, and AI is at the center of this transformation. In this episode of The Backstory on Marketing and AI, we sit down with the CEO of Ulysses Press, one of the most innovative minds in the industry. He shares how AI is already reshaping the backend operations of publishing, improving marketing efficiencies, and even altering how books are discovered on platforms like Amazon and TikTok.
From using custom GPTs to auto-generate press releases to leveraging synthetic narration for audiobooks, Ulysses Press is pioneering how AI tools can be responsibly and effectively implemented. We discuss the legal and copyright implications of generative AI, and how publishers are walking a fine line between efficiency and risk.
You’ll also hear about how TikTok influencers are unexpectedly becoming the new power brokers in book promotion and how the future of SEO may hinge on Amazon’s AI chatbot, Rufus.
If you’re a publisher, author, or digital marketer looking to stay competitive in a fast-changing landscape, this episode is packed with actionable insights.
To learn more about Ulysses Press, visit: https://ulyssespress.com/
Click here to view the video: https://youtu.be/JiVOaAhJpEQ
Hashtags: #AIandMarketing #AIMarketResearch #PublishingInnovation #BookMarketing #SyntheticNarration
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