28 Apr How AI Is Revolutionizing Marketing Strategy and Social Media Engagement
AI and Marketing, Marla Schilling
AI and Marketing are no longer future concepts—they’re driving real-world marketing transformations today. In a recent conversation on The Backstory on Marketing and AI, we explored how leading brands like Zayo are leveraging AI tools to supercharge their marketing effectiveness.
Marla Schilling, who leads brand and content strategy at Zayo, detailed how AI became a game-changer for their small but mighty team. By embracing tools like Jasper and ChatGPT, Zayo achieved a 90% increase in total social media engagement and a 160% jump in blog visits—all without adding headcount. Through AI-enabled Market Research, the team gained actionable insights from massive data sets, allowing them to optimize content strategy and social media tactics.
Schilling also emphasized the importance of the human touch, ensuring that AI-generated content undergoes thorough review to maintain brand integrity and factual accuracy. Her approach demonstrates that AI isn’t replacing marketers—it’s elevating their creativity and efficiency.
With personalization becoming essential for audience engagement, integrating AI strategically is no longer optional—it’s critical. Whether you’re a seasoned marketer or new to the field, understanding how to partner with AI will be a vital career skill in the years ahead.
To learn more about Zayo, visit: https://zayo.com/.
Click here to view the video: https://youtu.be/7OvvTv2EUIQ
#AIandMarketing #AIenabledMarketResearch #ContentStrategy #SocialMediaMarketing #MarketingInnovation
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