22 Apr How AI-Enabled Market Research is Transforming the Role of the Modern Marketer
Angela Tipton, AI and Marketing
AI is redefining how marketers strategize, execute, and personalize campaigns. In our latest episode of The Backstory on Marketing and AI, we sat down with Tipton-Franklin to explore this game-changing shift. Angela Tipton and Travis Franklin discussed the practical uses of AI—from streamlining operations to delivering hyper-personalized experiences—and how smart strategy is key to making the most of this technology.
One of the most exciting areas of impact is AI-enabled market research. With platforms like Gemini, ChatGPT, and Hype AI, marketers can now access deep insights, segment audiences more precisely, and generate content faster than ever before. But AI isn’t foolproof. Human oversight remains critical, especially when personalizing communications at scale or ensuring brand safety.
Travis Franklin, AI and Marketing
The conversation also highlighted how smaller firms can leverage AI to compete with big brands by automating operations, optimizing workflows, and integrating AI agents for repetitive tasks. With the right prompts and a strategic mindset, AI can be a marketer’s most powerful co-pilot.
If you’re exploring how to get started with AI or scale your marketing efforts intelligently, this episode is a must-listen.
To learn more about Tipton-Franklin, visit: https://tiptonfranklin.com
👉 Click here to view the video: https://youtu.be/2SidPicW_Xo
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