31 Mar Can AI-Enabled Market Research Give You a Competitive Edge in Marketing?
In today’s fast-paced digital landscape, marketers can no longer afford to ignore the power of AI. In a recent episode of The Backstory on Marketing and AI, I sat down with Nick Kraus, CEO of Kraus Marketing, to unpack how his agency is leveraging AI to transform digital marketing strategies and deliver incredible results for clients.
Nick Kraus AI and Marketing
Nick has been ahead of the curve, adopting AI tools like Jasper for copywriting, Perplexity for deep research, and ChatGPT to improve efficiency in admin and sales tasks. What stands out is how intentional Kraus Marketing has been—creating internal AI guidelines, training their 50-person team, and consistently evolving their processes to stay ahead.
He emphasized that while AI brings unprecedented speed and scale, it doesn’t replace human creativity. Marketers must still understand branding, strategy, and curation to prompt these tools correctly and ensure the outputs align with a company’s voice.
Nick also called out the growing gap between enterprise companies and smaller businesses in AI adoption, largely due to CIO-imposed restrictions. His advice? Learn the tools
now—those who know how to use AI will replace those who don’t.
Whether you’re a CMO at a billion-dollar company or just entering the field, this episode is packed with actionable insights.
To learn more about Kraus Marketing, visit https://KrausGroupMarketing.com.
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