05 Jun AI and Marketing: Unlocking Scalable Personalization and Speed
Boobesh Ramadurai, LatentView Analytics
In today’s fast-moving digital landscape, AI isn’t just a tool—it’s a strategic imperative. In a recent episode of The Backstory on Marketing and AI, we sat down with Boobesh Ramadurai from LatentView to discuss how enterprise marketers can tap into generative AI to transform their operations. Boobesh shared his deep experience across tech, CPG, and financial sectors, and revealed how AI-enabled market research is delivering real-time insights at unprecedented speed.
AI is now helping marketers streamline campaign ideation, compress product development cycles from years to months, and personalize experiences at scale without large creative teams. Still, transitioning from pilot to production requires more than good intent. It demands robust data infrastructure, internal champions, and cross-functional collaboration among CMOs, CIOs, and infrastructure teams.
Boobesh also emphasized the importance of realistic expectations and experimentation, reminding us that AI is not a perfect machine, but one that learns and scales over time.
Whether you’re optimizing media spend, managing creative development, or testing new go-to-market approaches, this episode is full of practical guidance to elevate your marketing impact through AI.
To learn more about LatentView, visit: https://latentview.com
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