07 Mar AI and Marketing: How AI-Enabled Market Research is Changing the Game
The intersection of AI and marketing is reshaping how brands engage with customers, optimize product listings, and scale digital advertising. In a recent interview on The Backstory on Marketing and AI, Neil Twa, CEO of Voltage Holdings, shared how AI is driving massive shifts in market research and e-commerce growth strategies.
One of the biggest takeaways is that AI is more than just an automation tool—it’s a force multiplier for business owners. AI can now conduct in-depth product research, generate hyper-personalized ad campaigns, and even replace traditional focus groups with AI-driven predictive analysis. Neil explained how his company tested AI-powered surveys against real consumer panels and found 100% alignment, proving AI’s growing accuracy in understanding customer preferences.
AI is also revolutionizing digital advertising. Platforms like Amazon, Meta, and TikTok are deploying AI to hyper-target users, making traditional ads obsolete. Neil predicts that AI-driven recommendation engines will soon make personalized product suggestions in real time, much like what was envisioned in Minority Report.
For businesses, the challenge isn’t whether to adopt AI but how to use it strategically. AI levels the playing field, particularly for small and mid-sized brands that lack deep market research budgets. The key is leveraging AI not just for automation, but for competitive advantage in branding, storytelling, and customer engagement.
To dive deeper, check out the full interview on The Backstory on Marketing and AI: https://youtu.be/0Q5j5faRUhs
To learn more about Voltage Holdings, visit: https://www.voltagedm.com/
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