10 Nov Advice for Young Marketers: Wisdom from The Backstory on Marketing Podcast
Introduction
Embarking on the marketing career path is akin to stepping into a realm where creativity meets strategy, and every day brings forth new challenges to tackle and lessons to learn. As a young marketer, you are not just selling products or services but engaging in a narrative that speaks the language of your target audience. To guide young marketers through this fascinating yet complex journey, “The Backstory on Marketing” podcast, curated by Guy R. Powell from ProRelevant in Atlanta, Georgia, has been a torchbearer. The podcast has been a podium where seasoned marketing experts share their wisdom, experiences, and insights, painting a realistic picture of the marketing world. Through this blog post, we intend to distill valuable counsel from five valuable episodes of the podcast, each featuring a guest who brings a unique flavor of expertise to the marketing table. So, as you read through, prepare to unlock a treasure trove of marketing wisdom that can mold a robust foundation for your marketing career.
Navigating through the wisdom of seasoned marketers, themes of continuous learning and adaptability stand out. Each episode of “The Backstory on Marketing” podcast presents a mix of strategies and real-world experiences, reflecting the ever-evolving nature of the marketing domain ideally suited for senior marketing executives. As we move to our next set of guests, we delve deeper into the blend of technical skills and human-centric approaches essential in today’s marketing landscape. Their insights capture the essence of modern marketing and hint at the boundless possibilities awaiting. As we transition into their expert advice, let’s keep the spirit of curiosity and the readiness to evolve at the forefront.
Embrace Change
- Mary Ann Pruitt – EMBRACE CHANGE
In the episode featuring Mary Ann Pruitt, a seasoned marketing professional, listeners gain insights from her over a two-decade-long journey in media buying. Mary Ann’s stellar portfolio showcases her collaborations with Fortune 500 giants and agile startups. Her advice to young marketers? “Embrace change.” In a rapidly shifting marketing landscape, adaptability is the key to success.
Quote: “It’s an exciting time to be a marketer. It’s an exciting time to understand branding and media. I am a big researcher, so I truly believe [sic] pick up some books, some old books from back in the day and learn from them because you’re going to look at them and go ‘huh, that’s interesting,’ that’s going to trigger new thoughts for you. […] Read everything about marketing because if you’re a young marketer, go back and study old ideas. Study ‘What does marketing mean today?’ and ‘What did marketing mean 40 years ago?’ Start adopting what you learn from the past. Learn and be curious. My most significant piece of advice is to be curious. “
Always Evolve and Stay Authentic
- Andy Buyting – FIND YOUR AUTHENTIC VOICE
Andy Buyting, a content marketing expert, shared his thoughts on authenticity in marketing. Drawing from his background in storytelling, Andy advised young marketers to “find your authentic voice.” Authenticity, he emphasized, builds trust and fosters brand loyalty.
Quote: “I would give two pieces of advice. One is to ensure you stay at the forefront of the new technology. Experiment! Make sure you budget time in your day/week to test these new theories and ideas. Always stay on the cutting edge. Second, never underestimate the fundamentals. Stick to the fundamentals. A good marketing strategy starts with a business strategy. “
Get Connected
- Jamie Turner – GET CONNECTED
Jamie Turner is an internationally recognized author, professor, and business consultant. He speaks about leadership, persuasion, and marketing at global events. He contributes to many well-known publications, including Inc., Entrepreneur, Business Insider, and Forbes. He’s a regular guest on CNN and HLN. Jamie co-authors How to Make Money with Social Media, Go Mobile, and his new book, An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing.
Quote: “No matter where you are in marketing, if you’re just getting started, or if you’re a seasoned marketer, you should take proper advantage of one-on-one marketing.
Don’t Be Afraid to Ask for Help
- Brandon Leibowitz – DON’T BE AFRAID TO ASK FOR HELP
Brandon Leibowitz, the Owner of SEO Optimizers, provided valuable insights into improving website rankings on Google. He advises young marketers to stay updated with the latest SEO techniques and strategies to boost online visibility.
Quote: “I would say if they can get a mentor– it did help me out a lot–and there are many ways to get mentors. Mentors help you learn a lot from their mistakes and learn what’s worked for them. If you can’t find a mentor, some websites will connect you to mentors like score.org. And take actions, test things out, and play around with the information and techniques.”
Get Technical
- Andrea Pass – MASTER ADVERTISING AND PR
In this episode, a public relations expert, Andrea Pass, discussed the differences and synergies between advertising and PR. Her advice to young marketers? “Master the dynamics between advertising and PR.” Understanding how these two fields complement each other can lead to powerful marketing strategies.
Quote: “Every business needs public relations coverage to grow brand awareness. Stay in the media, stay relevant, and drive sales. So, if you are thinking about public relations, today is the day to make that step.”
Conclusion
In the fast-paced, ever-evolving marketing landscape, standing on the shoulders of giants by heeding the advice of seasoned professionals can provide a remarkable leg-up. “The Backstory on Marketing” podcast, hosted by Guy R. Powell, serves as a conduit for such invaluable insights, bridging the gap between the seasoned and the new. The variety of experiences and insights shared by the guests we explored in this blog encapsulates the essence of modern marketing— a blend of traditional strategies, digital acumen, and a dash of AI innovation. As you stride forward in your marketing journey, let these pieces of advice be your guiding light. Further, delve into the full episodes on “The Backstory on Marketing” podcast to glean a more nuanced understanding and to hear firsthand the experiences of those who’ve successfully charted the waters of marketing. Their stories are not just tales of triumph and challenges but a reservoir of practical advice waiting to be tapped by the next generation of marketing mavericks.
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