ProRelevant Prescriptive Modeling Services
From insight to action. Powered by data, not guesswork.
Knowing what happened isn’t enough. Knowing why it happened is only part of the answer. Prescriptive modeling tells you what to do next and what will happen if you do for your most important asset – your sales team.
ProRelevant’s Prescriptive Modeling services help marketing, sales, and leadership teams make confident, defensible decisions by turning analytics into clear recommendations and optimized actions.
ProRelevant
The Problem
Most organizations with large sales teams are drowning in data. They know their best customers, but they don’t know whether a specific sales call or marketing action will make the difference to drive more sales at higher value, today.
- Sales activity planning is critical to gaining that extra edge
- Sales and marketing act but don’t coordinate
- Teams may know what worked but not what to change
The sales team is the most important asset in the company and improvements in effectiveness lead to real growth and value for the company.
Our Solution
Prescriptive Modeling Built for Real Decisions
Prescriptive modeling goes beyond description and prediction. It answers the hardest question sales and marketing teams face:
“What should we do next, and what will it deliver?”
ProRelevant builds prescriptive models that:
Recommend optimal actions across marketing, sales, and customer strategy
Simulate trade-offs across sales and marketing channels, segments, offers, and timing
Support confident decisions in high-stakes environments
Support confident decisions in high-stakes environments
A recent project for a financial services provider delivered over $750M in increased revenue.
What Prescriptive Modeling Solves
Prescriptive modeling helps answer questions like:
- Which customers or segments should we prioritize right now?
- Which customers should be called on next?
- What is the optimal mix and sequence of sales and marketing activities
- What is the optimal mix and sequence of sales and marketing activities
What is the optimal mix and sequence of sales and marketing activities
Why ProRelevant
ROI-Driven. Decision-Focused. Battle-Tested.
ProRelevant is known for helping organizations move from analytics to outcomes.
What makes our approach different:
- What makes our approach different:
- Building prescriptive models grounded in real business constraints
- Integration with Marketing Mix and Propensity models when needed
- Clear recommendations, not black-box outputs
We stop the guessing. We help you to know how to act so you can win.
How Our Prescriptive Modeling Works
A Proven, Practical Approach
01
Decision Framing
We start by clarifying the business questions that matter most.
02
Data Specification and Integration
Data is everything. We incorporate marketing activity, sales outcomes, customer behavior, and external factors data using our 4P3C1E1S data framework
03
Model Development
We build, test and verify prescriptive models that simulate outcomes across different sales and marketing actions and constraints.
04
Actionable Recommendations
Results are delivered as clear recommendations your team can act on immediately with expected outcomes attached.
05
Seamless Implementation and Roll-out
Operationalization is critical, so the prescriptive model needs to be built in to your sales environment, whether it’s Salesforce, Databricks or any other inhouse system.
What You Gain
- Clear guidance on the next best sales and marketing action
- Faster, more confident sales and marketing activity planning
- Improved alignment between sales and marketing
- An operational framework for ongoing optimization
In short: More sales and more sales.
Who This Is For
ProRelevant Marketing Mix Modeling is ideal for:
- With large salesforces and complex sales cycles
- With sales management looking for the next level of optimization
- With sales management looking for the next level of optimization
A focus on improving the most important and expensive channel, the sales team.
Let’s Talk
Every engagement begins with a free 30-minute consultation. We’ll discuss your decision challenges, current analytics, and where prescriptive modeling can create immediate value.