16 Jul Where AI Meets Marketing Practice: Top Insights from Our AI Skills Survey
The results are in from our latest AI Skills Assessment survey—and marketers are clearly stepping into the AI era.
In this second post in our survey series, we highlight how marketers are integrating AI into real-world practice:
- Segmentation takes the lead: 88% of marketers use AI to better target their audiences
- Content creation is thriving: With a self-reported average skill level of 4.2/5, marketers are leveraging AI tools like ChatGPT, Claude, and Gemini to scale content
- Persona building and strategic planning are also strong areas of application
- Governance is the gap: Many are not yet prepared to manage ethical use and data privacy in AI
These results reflect both opportunity and urgency.
🎥 Watch the video recap
🔍 Learn how your team compares—and where you might need to invest next.
Stay tuned for the final insights video and our complete summary.
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