AI and the Say-Do Gap: How 6 Seeds Consulting Is Rewriting Market Research

09 May AI and the Say-Do Gap: How 6 Seeds Consulting Is Rewriting Market Research

AI and Marketing Andreas Duess

Artificial intelligence is rapidly transforming the way marketers understand consumer behavior. In a world where traditional focus groups can be time-consuming and expensive, companies like 6 Seeds Consulting are pioneering new methods for synthetic research. As Andreas Duess shares in this insightful interview, AI can now simulate focus groups based on behavioral data, closing the all-important “say-do gap”—the difference between what consumers claim and how they actually behave.

Duess describes how AI-enabled tools are analyzing trillions of data points from sources like smart fridges, Instacart orders, and social conversations. These insights enable brands to build highly accurate consumer personas and validate product-market fit faster than ever before. It’s a major leap forward for product innovation and marketing strategy.

But the conversation goes deeper. Duess also reflects on AI as a partner in creative work, helping him brainstorm newsletters and refine his thinking. It’s clear AI isn’t just a numbers game—it’s a tool for meaning-making.

To learn more about 6 Seeds Consulting and their work: https://6seedsconsulting.com
Click here to view the video: AI And Marketing – Andreas Duess

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