AI-Native Advertising: What Marketers Need to Know

24 Apr AI-Native Advertising: What Marketers Need to Know

AI & Marketing, Vibhor Kapoor

As marketing becomes more complex and data-driven, a new generation of platforms is leading the charge—those that are AI-native. In our latest episode of The Backstory on Marketing and AI, we sat down with the Chief Business Officer of a company that’s redefining how brands approach campaign optimization and audience targeting.

At NextRoll, AI isn’t just integrated—it’s foundational. Their platforms process more buyer predictions per day than the NYSE has trades. Technologies like BidIQ and IntentIQ allow for automated campaign decisions, even for SMBs with limited traffic.

NextRoll also stands out in its future-ready stance on privacy, partnering with Google’s Privacy Sandbox and delivering real-world results in a cookieless future.

This conversation reveals how performance marketers can achieve true personalization at scale—without sacrificing user privacy. It also uncovers the path from assistive AI to full campaign automation.

If you’re a marketer navigating the complexities of cross-channel attribution, intent-based targeting, or CTV performance, you’ll want to explore how companies like NextRoll are shaping what’s next.

To learn more about NextRoll, visit https://nextroll.com
Click here to view the video: https://youtu.be/_xMXG9X-TNU

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