Can AI-Enabled Market Research Replace Human Intuition?

15 Apr Can AI-Enabled Market Research Replace Human Intuition?

AI and Marketing – Omar Johnson

Scaling Strategy with AI: A Deep Dive into Modern Market Research

The next wave of marketing isn’t about choosing between AI or humans—it’s about how AI can amplify human insight. In this conversation on The Backstory on Marketing and AI, we explore how AI-enabled market research is evolving into a core strategic capability for marketers.

Rather than relying on fragmented data or generic prompts, next-gen AI platforms are delivering consistent, culturally relevant insights. These platforms use agentic AI and a fully built-out RAG (Retrieval-Augmented Generation) system to deliver contextual, role-specific results—from trend spotting and customer behavior mapping to precision content prompts and campaign visualization.

As you’ll hear, the key is in training these systems not just with internet data, but with brand-specific logic and values. The result? More trusted outputs. More clarity for decision-makers. And more time for marketers to focus on what truly matters—empathy, emotion, and impact.

This episode is a masterclass in scaling without sacrificing quality or creative integrity.

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