AI and Marketing: How AI-Enabled Market Research is Changing the Game

14 Mar AI and Marketing: How AI-Enabled Market Research is Changing the Game

AI is transforming the way marketers operate, from content creation to market research. In our latest episode of The Backstory on Marketing and AI, we spoke with Chris Singel, founder of Delta Digital, about how AI can streamline workflows while keeping the human touch intact.

Chris shared his fascinating journey into AI, revealing how he once used AI to write and publish a book in just 12 minutes—a feat that caught national attention and led to speaking opportunities, including TEDx. But beyond the novelty, AI has real business applications.

For example, AI-enabled market research allows companies to quickly analyze consumer behavior, optimize ad copy, and generate high-performing marketing strategies. While some fear AI will replace jobs, Chris argues that marketers who use AI will outcompete those who don’t.

One key takeaway? AI doesn’t replace creativity—it enhances it. By handling repetitive tasks, AI lets marketers focus on strategy and innovation. However, blindly relying on AI without human oversight can lead to suboptimal results.

Want to hear more expert insights? Watch the full interview here: https://youtu.be/GpDzMNnk_Yo

🔹 To learn more about Delta Digital, visit: DeltaDigitalAgency.com