Backstory on Marketing Episode 21: Douwe Bergsma

Backstory on Marketing Episode 21: Douwe Bergsma

My Backstory on Marketing Podcast is live!  Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics, marketing operations and branding.

I interview Douwe Bergsma.  Douwe talks about the excitement around the concept of digital transformation, but what does this really mean for your business and how will it impact your marketing? In this talk, you’ll learn about the concepts behind digital transformation, hear about real-world examples of companies that have successfully implemented these strategies, and explore practical tips that can help your organization get started – plus much more!

Click here to access the episode and its show notes

If you want to watch a video of my interview, click the image below.

Branding, Business Analytics and Business Operations

The podcast will be distributed across all of the popular podcast hosting platforms soon.  Subscribe to my email newsletter to stay in the know!

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