Services

ProRelevant offers a variety of analytic tools, consulting services, and training to help your team optimize your marketing efforts to maximize revenue, profit, and market share.

Through our processes, ProRelevant typically generates more than a 100x return on our services.

All of our projects focus on squeezing more sales out of your limited marketing budgets. Our reputation is built on being able to accurately answer your marketing optimization questions using solid data and next generation, machine learning and artificial intelligence. We enjoy working with demanding clients so we can demand more of ourselves. For every project and every client we work to deliver what we promise, get it right the first time, be good listeners and be responsive to the exact needs of our client’s business.

Consulting and Analytics

Marketing Analytics Consulting for Professionals & Executives

ProRelevant’s consulting and analytics services help support the modern marketer and your ability to adapt to rapidly changing market conditions. We offer both short-term and long-term engagements tailored to support your specific needs.

Some of the topics we regularly consult on include:

What is the ROI of marketing
How to measure and improve the ROI of marketing
Driving and improving Return on Marketing Investment (ROMI)
Countering competitive threats
How to optimize a brand or product launch
How to optimize pricing and positioning in highly dynamic markets
Testing the impact of new promotions and marketing activities

Brand Equity Machine

Measure and track marketing’s impact on your brand so you can effectively grow your business. Capture and grow consumer perceptions simply, affordably, and fast.

Marketing Machine

Gain a roadmap to success in managing your marketing for best results, delivering high ROI and high certainty.

Marketing Machine RCT (Randomized Control Trial)

The gold standard in measuring your marketing’s impact and ROI, using built-in machine learning and artificial intelligence.

MarketSim™

Stop Guessing. Know. Act. Win.

MarketSim™ is a market simulation tool that uses expertly crafted, science-backed algorithms to anticipate consumer responses to various market scenarios. With MarketSim™ insights, you’ll know what to expect so that you can act with confidence and win in the market. Clients around the world have come to count on MarketSim™’s accurate, reliable consumer-centric modeling.

Our Satisfied Clients Include:

Because of the accelerating market dynamics marketers need stronger and better analytics than ever before. MarketSim™ is based on a consumer behavior-driven model of your entire market – including your competitor’s efforts, your brand perceptions and external factors. Our technology unifies all relevant market, customer, and competitive data into an interactive, predictive model providing the closest view into the competitive dynamics of your marketplace.

With MarketSim™, you’ll be able to navigate through tough decisions and act in the market with greater confidence by:

Understanding the consumer response to “what-if” scenarios

Understanding how the dynamics of distribution and pricing can affect your company’s success

Optimizing your media spend over the short and long term

Planning effective cross-channel marketing campaigns that combine traditional media with digital and social efforts

Launching products in your desired category and region with confidence

Understanding the entire purchase journey, including upper funnel, lower funnel, brand relevance, the shopping process, loyalty and prior use

Training

Customizable Marketing Analytics Training for Marketing Professionals & Executives

ProRelevant stands ready to provide customized training on a variety of marketing topics. Our training services can be offered at your location, at a training facility convenient for you, or via live online sessions.

Some of the topics we’ve trained marketers, teams, and executives on include:

Creating a culture of ROI in marketing
Understanding and improving marketing ROI
Agile marketing and forecasting
Competitive assessment analysis
Competitive intelligence in digital marketing
Agent-based modeling structures, theory, and algorithms
Media mix models, brand imagery, and media optimization

Training Course: Build Your Marketing Machine

Training for MarketSim™ & Agent-Based Modeling (ABM)