Who ever said traditional media has to be traditional?

Who ever said traditional media has to be traditional?

 

http://www.mediapost.com/publications/article/220029/american-idol-triumphant-fox-has-found-a-way-to.html?edition=70157

Fox innovates again with a new ad format to drive engagement and ad awareness with their new format.  It will be interesting to see how the new commercial ratings will come in due to this new format.  When the normal format of commercial watching is totally boring, Fox has figured out a way to spice it up.  If this works, it will easily transform the ROI for commercials for live broadcasts.  The next level of innovation will need to be for the recorded series.
The ‘behind the show’ shows will now provide some new advertising opportunities for improved ROI not before seen. Traditional media channels no long used traditionally!