The top 3 Marketing Inventions and Innovations

The top 3 Marketing Inventions and Innovations

Recently I kicked off a short survey of what the top 3 marketing inventions/innovations are.  The answers break down into a few categories.  You may disagree with my classifications, but here are the results:

Historical (not listed in historical order)

  • The Internet
  • Television & radio
  • The Gutenberg printing press
  • The wheel
  • The microprocessor
  • Fire

Market modeling related

  • Predictive modeling/churn modeling
  • ROMI/ROO, MMM, Return on Brand Investment

Great marketers

  • Steve Jobs
  • Guy Kawasaki
  • Mark Cuban

Technology and tools

  • Internet (also mentioned above)
  • LinkedIn
  • Spell Check
  • Personalized broadcast Integrated email and CRM
  • Internet
  • Social Media
  • Twitter
  • Online advertising
  • Infomercials
  • FSIs

Marketing Concepts

  • Understanding consumer behavior
  • Value appropriation
  • Adaptation to new technologies
  • Fully integrated Marcom processes

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    4P’s of Marketing

  • SPIN
  • Unique Selling Proposition
  • Lead nurturing
  • Strategy
  • Retention
  • Innovation
  • SWOT Analysis
  • Ansoff’s Matrix
  • The art of differentiation
  • Become part of the customer’s life
  • Continuous product innovation
  • Listen to the customer
  • Alphabet soup:
  • The 4Ps (Product, Price, Place, Promotion)
  • The 3Cs (Customers, Channel, Competition)
  • The 4Cs (Customer needs, Cost to customer, Convenience to customer, Communication)
  • +3Ps (People, Process, Physical evidence)
  • The 4Rs and a P (Referrals, Retention, Repeat business, Reactivation, Prospecting)
  • The 16Ps
  • AIDA (Awareness, Interest, Desire, Action)
  • Changing people’s attitude

Blatant self-promotion

  • (none repeated here)

It’s great to see the diversity of input on various marketing terms and techniques.  I also like the historical references which make it all possible.  It is also a pretty good list of different concepts that marketers feel strongly about.

As for the three top marketers offered, they represent sources of great ideas and to stay abreast of hot new topics we should be following their blogs and other writings.

Thanks to everyone that provided feedback.  Let me know if you have any other thoughts.