The Marketing Calculator BlogProRelevant's Blog on Marketing Strategy, Tactics and Research
My daughter came home from college a few years ago and during dinner, she announced in a serious voice, “Mom, Dad, I have something I need to talk to you about.” Of course my wife and I looked at each other and the questions went swirling through our heads....read more
What is Marketing ROI for Digital Online marketing, we define as digital, social, search and email marketing combined. Each of these have complex subsets of media types, strategies and tactics and each require different tactics depending on the access device. All...read more
The Year of Marketing Effectiveness??? It’s the end of the year and everyone is writing about either the what happened in 2015 or what will happen in 2016. I thought I would join the fray. I thought it would be interesting to see what google trends has to say about...read more
Innovation: Innovate or Die... I saw this Nielsen post and I decided I had to write a post on it. This is a great article, but not sure if we’re truly looking at the true dimensions of innovation properly...read more
Nothing worse than getting taken for a ride. Digital marketing was supposed to be the great panacea but the headwinds of ad fraud, ad blocking and many others are ruining the great ROI possible in the online world. Let’s talk about ad fraud. Ad fraud is one of those...read more
1. There is only one formula for Marketing ROI There are many articles written about the Marketing ROI formula. There’s this formula and that formula. Unfortunately, for all of marketing and for all of business there is only one ROI formula. It’s actually quite...read more
Marketers have the daunting task of predicting and understanding consumer behavior.
The Marketing Calculator Blog helps marketers stay ahead of the curve.