The Marketing Calculator Blog

ProRelevant's Blog on Marketing Strategy, Tactics and Research

What’s the Big Deal with Big Data?

My daughter came home from college a few years ago and during dinner, she announced in a serious voice, “Mom, Dad, I have something I need to talk to you about.”  Of course my wife and I looked at each other and the questions went swirling through our heads....

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The Twelve Rules of Online Marketing ROI

What is Marketing ROI for Digital Online marketing, we define as digital, social, search and email marketing combined.  Each of these have complex subsets of media types, strategies and tactics and each require different tactics depending on the access device.  All...

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Trends Driving Marketing Effectiveness for 2016

The Year of Marketing Effectiveness??? It’s the end of the year and everyone is writing about either the what happened in 2015 or what will happen in 2016.  I thought I would join the fray.  I thought it would be interesting to see what google trends has to say about...

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Innovation isn’t always Innovation

Innovation: Innovate or Die... I saw this Nielsen post and I decided I had to write a post on it.  This is a great article, but not sure if we’re truly looking at the true dimensions of innovation properly...

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Headwind 1: Ad fraud

Nothing worse than getting taken for a ride.  Digital marketing was supposed to be the great panacea but the headwinds of ad fraud, ad blocking and many others are ruining the great ROI possible in the online world. Let’s talk about ad fraud.  Ad fraud is one of those...

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The Six Rules of Marketing ROI

1. There is only one formula for Marketing ROI There are many articles written about the Marketing ROI formula. There’s this formula and that formula. Unfortunately, for all of marketing and for all of business there is only one ROI formula. It’s actually quite...

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