The Marketing Calculator Blog

ProRelevant's Blog on Marketing Strategy, Tactics and Research

Last week at IIeX 2016 in Atlanta

Lenny Murphy (@lennyism) and Greenbook put on another great conference this year.  It was one of the busiest conferences with tons of presentations from cutting edge vendors and market researchers.  It was a great lead up to our upcoming webinar series and workshop on...

read more

What’s the Big Deal with Big Data?

My daughter came home from college a few years ago and during dinner, she announced in a serious voice, “Mom, Dad, I have something I need to talk to you about.”  Of course my wife and I looked at each other and the questions went swirling through our heads....

read more

The Twelve Rules of Online Marketing ROI

What is Marketing ROI for Digital Online marketing, we define as digital, social, search and email marketing combined.  Each of these have complex subsets of media types, strategies and tactics and each require different tactics depending on the access device.  All...

read more

Trends Driving Marketing Effectiveness for 2016

The Year of Marketing Effectiveness??? It’s the end of the year and everyone is writing about either the what happened in 2015 or what will happen in 2016.  I thought I would join the fray.  I thought it would be interesting to see what google trends has to say about...

read more

Innovation isn’t always Innovation

Innovation: Innovate or Die... I saw this Nielsen post and I decided I had to write a post on it.  This is a great article, but not sure if we’re truly looking at the true dimensions of innovation properly...

read more

Marketers have the daunting task of predicting and understanding consumer behavior.

The Marketing Calculator Blog helps marketers stay ahead of the curve.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Interested in ‘Marketing Machine’ by Guy Powell?

* indicates required