The Marketing Calculator Blog

ProRelevant's Blog on Marketing Strategy, Tactics and Research

Measuring ROI on Sponsorships

How do marketers measure the value of sponsoring programs and events, such as arts festivals, sports, cause-related initiatives and the like? Recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB) reveal...

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CMOs: How to Build Trust with the CEO

A recent post on Forbes.com began with an attention-grabbing statistic from The Fournaise Marketing Group: 80% of CEOs don’t trust marketers. WHAT?! Though this study is a few years old, it’s a shocking statement. No wonder the CMO’s tenure is the shortest in the...

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Marketing Tell-All

“Wouldn’t it be great if we could manage a marketing program knowing that each time we put more money in, we would be able to know exactly how much more money we would be able to get out?” Thus begins the introduction to the new book, Marketing Machine, by marketing...

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Marketing Expert Guy R. Powell to Speak in Charlotte

Hosted by the Wharton Club, Powell will reveal some key tips from his new book, Marketing Machine. Marketers are faced today with a host of challenges in delivering growing revenue in a predictable and cost-effective way. The market is more and more complex, with an...

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The Mystery of the Marketing Machine—Solved!

It’s no secret that the field of marketing is a minefield of technological advances, shifting markets, intense competition, complex measures and fickle customers. But now there’s a new “sheriff” in town! The newest book by Guy R. Powell, Marketing Machine, has just...

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Expensive Event-Based Marketing Challenges ROI Measures

With Comic-Con a standard bearer for pop culture conventions, marketers for such events are constantly striving for more fantastic fan experiences. But how do they measure the ROI for such intractable marketing investments? Comic-Con has turned into a competitive fray...

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