The Marketing Calculator Blog
ProRelevant's Blog on Marketing Strategy, Tactics and Research
“Premium” Doesn’t Have to Mean “Exclusive”
Search Analysis Converts Consumer Need into Action
Face Facts – Print ads featuring faces grab attention
It’s official, according to a study titled “Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising” Published in the Journal of Advertising Research, the analysis explored the effectiveness of print ads with faces, or images that could...
CMOs: Make Marketing Your First Priority
Over the years, companies have focused on sales and finding leads. Sagefrog’s 2018 B2B Marketing Mix report found that “67 percent of companies surveyed named lead generation their top marketing objective.” Now, with most customers communicating online, customer...
Measuring ROI on Sponsorships
How do marketers measure the value of sponsoring programs and events, such as arts festivals, sports, cause-related initiatives and the like? Recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB) reveal...
CMOs: How to Build Trust with the CEO
How do marketers measure the value of sponsoring programs and events, such as arts festivals, sports, cause-related initiatives and the like? Recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB) reveal...
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