The Marketing Calculator Blog

ProRelevant's Blog on Marketing Strategy, Tactics and Research
How to Use Behavioral Science in Marketing

How to Use Behavioral Science in Marketing

It’s human nature to be interested in others. But it’s imperative to study human behavior if you’re in the business of marketing. A recent article in the online issue of B&T Magazine details how behavioral science plays a key role in formulating marketing...

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Face Facts – Print ads featuring faces grab attention

Face Facts – Print ads featuring faces grab attention

It’s official, according to a study titled “Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising” Published in the Journal of Advertising Research, the analysis explored the effectiveness of print ads with faces, or images that could...

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CMOs: Make Marketing Your First Priority

CMOs: Make Marketing Your First Priority

Over the years, companies have focused on sales and finding leads. Sagefrog’s 2018 B2B Marketing Mix report found that “67 percent of companies surveyed named lead generation their top marketing objective.” Now, with most customers communicating online, customer...

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Measuring ROI on Sponsorships

Measuring ROI on Sponsorships

How do marketers measure the value of sponsoring programs and events, such as arts festivals, sports, cause-related initiatives and the like? Recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB) reveal...

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