The Marketing Calculator Blog
ProRelevant's Blog on Marketing Strategy, Tactics and Research
The Continuing Rise of Online Marketing
You must know that, by now, it’s the Internet of Things (IoT). That means literally all information will be or can be connected to the Internet. It also means that your product or service better get on this fast-moving train, or be left at the station. Many new...
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Understanding ROI is the Magic of Marketing
Marketing professionals must drive change. It’s a great time to be in the business of marketing, advertising, advertising technology and marketing technology—IF you understand ROI. The means to this understanding derives from digital and social strategy....
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Banks Need to Cash In on ROI Measurement
Like all businesses, financial institutions find it difficult to measure their marketing efforts. Nevertheless, proving the return on investment (ROI) is key to marketing success. In its 6th annual Financial Marketing Trends survey by the Digital Banking...
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What’s the Difference—Consumer, Customer and Shopper?
Marketers: Don’t forget an entire audience in your messaging. We think of only individuals as consumers. But businesses are consumers, too. Customers are those who pay directly for the product or service. Consumers may not pay directly, but may pay a...
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Is the Super Bowl a Super Place for Your Advertising?
Get the Data - There's a lot! Marketing analysis can generate reams of complex data. Everything can be measured, but it’s how you interpret that data that makes it meaningful. The right advertising at the right time to the right audience with the right...
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How Big Data helped a Pro Golfer win and How It can Make You a Better Marketer
Golf is a Good Walk Spoiled – Mark Twain Golf is a game of yards & inches and one golfer has found a way to improve his game using modern techniques of Big Data, data modeling and advanced analytics. Players from The Royal and Ancient Golf Club of St...
read moreMarketers have the daunting task of predicting and understanding consumer behavior.
The Marketing Calculator Blog helps marketers stay ahead of the curve.