The Marketing Calculator BlogProRelevant's Blog on Marketing Strategy, Tactics and Research
Social Marketing Strategy and ROI Last week I was in Singapore and spoke at a small conference to a group of marketing executives ranging from CPG to Financial to Airports to publishing. I spoke about 3 critical dimensions of building a successful social...read more
It’s the Message – Avoiding Out-of-touch Marketing Professors, Puffed-up Digital Marketing DIY’ers and Focusing on What’s Important.
Marketing Messages are the life blood of our industry. I'm always on the lookout for ways to improve a marketing message. When Mark Rinson went off on Gary Vaynerchuck for a tirad he delivered on marketing and tenured marketing professors, I read the post avidly. In...read more
I get the question of calculating Social Media Marketing ROI quite often and I’ve written about many of them on my Marketing Calculator blog at https://prorelevant.com/the-marketing-calculator-blog/. My partner and I, Steven Groves, also wrote a book, ROI of Social...read more
Messaging Mechanics: The new way to optimize your online presence
It describes how to best create posts, write emails and develop online advertisements optimizing how consumers perceive the written word.
Lenny Murphy (@lennyism) and Greenbook put on another great conference this year. It was one of the busiest conferences with tons of presentations from cutting edge vendors and market researchers. It was a great lead up to our upcoming webinar series and workshop on...read more
My daughter came home from college a few years ago and during dinner, she announced in a serious voice, “Mom, Dad, I have something I need to talk to you about.” Of course my wife and I looked at each other and the questions went swirling through our heads....read more
Marketers have the daunting task of predicting and understanding consumer behavior.
The Marketing Calculator Blog helps marketers stay ahead of the curve.