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The Marketing Calculator Blog

ProRelevant's Blog on Marketing Strategy, Tactics and Research

3 Dimensions of Social Marketing Strategy & ROI

Social Marketing Strategy and ROI Last week I was in Singapore and spoke at a small conference to a group of marketing executives ranging from CPG to Financial to Airports to publishing. I spoke about 3 critical dimensions of building a successful social...

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How to calculate Social Media Marketing ROI?

I get the question of calculating Social Media Marketing ROI quite often and I’ve written about many of them on my Marketing Calculator blog at https://prorelevant.com/the-marketing-calculator-blog/.  My partner and I, Steven Groves, also wrote a book, ROI of Social...

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Last week at IIeX 2016 in Atlanta

Lenny Murphy (@lennyism) and Greenbook put on another great conference this year.  It was one of the busiest conferences with tons of presentations from cutting edge vendors and market researchers.  It was a great lead up to our upcoming webinar series and workshop on...

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What’s the Big Deal with Big Data?

My daughter came home from college a few years ago and during dinner, she announced in a serious voice, “Mom, Dad, I have something I need to talk to you about.”  Of course my wife and I looked at each other and the questions went swirling through our heads....

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