The Marketing Calculator BlogProRelevant's Blog on Marketing Strategy, Tactics and Research
Hosted by the Wharton Club, Powell will reveal some key tips from his new book, Marketing Machine. Marketers are faced today with a host of challenges in delivering growing revenue in a predictable and cost-effective way. The market is more and more complex, with an...read more
It’s no secret that the field of marketing is a minefield of technological advances, shifting markets, intense competition, complex measures and fickle customers. But now there’s a new “sheriff” in town! The newest book by Guy R. Powell, Marketing Machine, has just...read more
With Comic-Con a standard bearer for pop culture conventions, marketers for such events are constantly striving for more fantastic fan experiences. But how do they measure the ROI for such intractable marketing investments? Comic-Con has turned into a competitive fray...read more
Marketers have long realized that analytics are key to understanding customer behavior and marketing performance. The 2017–2018 Gartner CMO Spend Survey found that, of 13 marketing capabilities, marketing analytics gets 9.2% of the total marketing budget—the most of...read more
According to the 2017–2018 Gartner CMO Spend Survey, nearly half (47%) of CMOs still depend on basic budgeting methods. These include rolling previous year’s budget into the next financial period and/or applying a percentage increase or decrease incrementally to the...read more
The growth of marketing budgets dropped in 2017–2018 after three consecutive years of increases. The year 2017 was full of disruptions in politics and natural disasters. Marketing budgets took a hit, too, falling by 6% to 2015 levels. What does this mean for CMOs? The...read more
Marketers have the daunting task of predicting and understanding consumer behavior.
The Marketing Calculator Blog helps marketers stay ahead of the curve.