You must know that, by now, it’s the Internet of Things (IoT). That means literally all information will be or can be connected to the Internet. It also means that your product or service better get on this fast-moving train, or be left at the station.
Many new applications, business opportunities, and profit streams are being developed for this technology. Data volumes are exploding. Marketers are challenged with understanding which data is relevant for their purposes, how to interpret it, and how to use it to drive more sales and revenue.
But with these challenges, there is opportunity. By combining data from IoT, from your digital and social presences, marketers can find opportunities that can be exploited to their advantage.
For more on using the internet to build the right measurement infrastructure combined with the right analytics, get on the list for a pre-launch discount to the newest book by ProRelevant founder / President, Guy R. Powell — Marketing Machine pre-order
Come see us at the Marketing Analytics & Data Science (MADS) Conference 2018, April 11–13 2018.