09 Oct The average is the new bottom
I saw this phrase (The average is the new bottom) in a post and thought it was incredibly meaningful. It reminded me of the Monster commercial (Monster TV Commercial), where kids wanted to grow up so that they could claw they way up to middle management.It’s actually inspirational in a negative avoidance kind of a way. When I first read it, I thought of various brands and the problem with just being average hits the largest brands the hardest. How does Coca Cola be better than average. As the market leader, it means by default that you are near average. The larger your share, the closer you are at being average, yet brands like Coca Cola, Apple consistently beat average. They are always above average.