The AI Marketing Machine

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About Book

ProRelevant works with major brands to provide bespoke analytics, consulting services, and training to help them maximize their return on marketing investment. We combine advanced analytics with consumer purchase behavior to deliver answers to grow sales, profits and the brand. We help clients identify and connect each marketing dollar spent to its impact on generating incremental sales and ROI. We follow a rigorous proprietary data framework to ensure their data is accurate, complete, and timely. We hold in-depth stakeholder interviews to capture their needs and concerns, and maintain ongoing contact with key stakeholders. With globally recognized analytics credentials, ProRelevant is trusted by industry leaders and Fortune 500 clients.

About Us

Post-Covid Marketing Machine

Just Released!

Discover how the Covid-19 pandemic has changed the marketing landscape and learn how a deep understanding of post-Covid dynamics of consumer purchase behavior will affect your go-to-market strategies. A must-read for marketers in 2022!

Marketing Machine

Marketing professionals need to have the answer when the CEO asks, “Why should I invest in marketing when I can hire more salespeople?” With Return on Marketing Investment, Powell has developed the needed tools and methodologies to close the gap between marketing programs and sales results.

Reviews

Stan Sthanunathan

“[With Marketing Calculator], Guy Powell has taken a tough topic and turned it into a series of manageable and doable steps. The wealth of case studies-from the simple to the complex-from around the world shows how marketing measurement and accountability can be applied in any category, business and region. It’s about time.”

Aseem Puri

“[In Marketing Calculator], Guy Powell’s research unlocks the mystery behind driving ROI in marketing. His well-researched concepts are illustrated through excellent case studies that will help marketers improve their strategies, grow sales faster and get more for every marketing dollar spent.”

Dr. Fritz Kroeger

“With [Marketing Calculator], effective marketing becomes a learnable skill with clear rules. Guy Powell provides an excellent road map for practitioners that need and want to bring much more transparency into their everyday decisions in marketing. A must read!”

Additional Books

Post-Covid Marketing Machine

Marketing Machine

About the Authors

Guy Powell

Founder / Managing Partner

For nearly two decades, Guy has helped marketers around the globe drive strategic advantage through a clear focus on the customer, supported by best-in-class analytics. He has trained thousands of marketers in a wide variety of industries, including Consumer Packaged Goods His work helps marketers make better decisions to deliver more revenue, profit, and market share. Guy has authored several books, including (CPG), Fast-Moving Consumer Goods (FMCG), high-tech, financial services, telecom, and airlines. His work helps marketers make better decisions to deliver more revenue, profit, and market share. Guy has authored several books, including.

Marketing Machine: The Secret History of the Future of Marketing (ROI)
Marketing Calculator: Measuring and Managing Return on Marketing Investment and co-authored
ROI of Social Media: How to Improve the Return on Your Social Marketing Investment.
ROMI: Return on Marketing Investment
Guy also serves on the Board of Directors (VP Sponsorship and Mentor) for the American Marketing Association, Atlanta Chapter and guest lectures at Emory University and the University of North Carolina at Charlotte. He holds an MBA in International Business from the University of Chicago’s Booth School of Business as well as a Bachelor’s of Science in Electrical Engineering from Lehigh University. He especially enjoys mentoring young marketers to help them improve their careers

Testimonials

“Guy Powell has done a great job demystifying the concept of using analytics to drive business results. [In Marketing Calculator], he provides a very complete ‘conceptual framework’ of key analytic processes and methods-providing a wide variety of case studies that makes it easy to envision how each key business function would apply to these approaches. Guy also does a very effective job of explaining the more technical aspects of statistics and analysis in terms that are actionable to both researchers and business people alike.”

As someone who has moved from Finance and Strategy into Marketing, ROI has always been something I have strived for. Marketing Machine successfully combines corporate strategy with marketing analytics so it hit the mark right away for me. This book is a great reference tool for students and business people as they design marketing campaigns and strategies without losing sight of its vision. Guy shows readers how to connect the marketing plan to the company’s strategic vision so that everything the company does elevates its brand image and drives Marketing ROI. Highly recommended!

ROI of Social Media is the right book at the right time as social media strategists are needing to work with various departments within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience.”

Measuring the ROI for the creative field of marketing has always been a challenge. However, Powell is an expert in measuring and interpreting marketing ROI. He showcases his expertise in Marketing Machine by discussing how to effectively measure marketing ROI in terms that are easy to understand. His book gives readers a template for connecting their company's long-term goals to what marketers must execute daily. All marketers need to illustrate how their work contributes to their company's mission and growth. This book is a must-read for marketers that need to rethink their planning processes for the face-paced marketing industry!

If you want to measure and improve your marketing effectiveness, Guy Powell offers the best guidance. His new book [Marketing Calculator] shows how you can obtain and analyze data and adjust your marketing mix to optimize your performance. The book’s cases richly illustrate that marketing measurement and optimization is possible.”

Contact Info

ProRelevant Marketing Solutions

3781 Mill Creek Ct. | Suite 100

Atlanta, GA 30341