Eric Rusiecki
February 24,2016

ATLANTA, GA Atlanta based ProRelevant Marketing Solutions sponsors the inaugural Master Modeler Competition in partnership with the Business Analytics Center at Georgia Tech Scheller College of Business. This competition is part of the graduate analytics program designed to further the cooperation between business and academia by providing real data for a team of up and coming analytics stars to show their stuff by developing critical methodologies to understand and improve influencer marketing.

The Business Analytics Center is a leader in helping data and analytics minded students get hands on business experience with real world business issues. This Master Modeler Competition is a key element of the program of the Business Analytics Center, which is a nationally recognized center in business analytics and sought-after partner for business analytics opportunities and challenges. It is renowned for its emphasis on experiential learning and innovative research.

This competition was conceived by Beverly Wright, PhD, Certified Analytics Professional (CAP®) and Executive Director of the Center. “The Business Analytics Center is positioned to be one of the great areas of new thinking in data processing and deep analytics”, said Dr. Wright. “We have put together a challenge and a program that will truly help our students excel against their peers when they face real world problems plaguing the modern business.” The competition brings companies specializing in analytics together with local industry analytics professionals from just under 10 companies, including, The Coca Cola Company, Equifax and North Highland Worldwide Consulting.

“We’re so glad we can help support the local analytics community in Atlanta and the Southeast,” said Guy R. Powell, President and Founder of ProRelevant Marketing Solutions. “It’s an area that is booming allowing us all to bring out our inner geek.”

The competition began with the Spring Semester and will culminate in a day of judging on March 4th. The first place team will win $1,000. The second place team $500. Each team is provided access to the sample data set along with over 5 expert sessions to get advice and counseling from active experts.

Analytics program at Georgia Tech
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About ProRelevant Marketing Solutions
ProRelevant Marketing Solutions provides marketing strategy consulting and training to help major advertisers typically seen on television improve their marketing ROI and make significantly better strategic and tactical marketing solutions to drive increased revenue, profit and brand. It is the developer of MarketSim Agent-Based Modeling Software which provides a unique consumer centric approach to gaining valuable insight on how consumers make purchase decisions in complex, highly dynamic and competitive markets. For more information please visit

To learn more about this even, please contact:

Eric Rusiecki
+1 404-816-4344
Atlanta, GA, USA