S&Cinsight Logo on ProRelevantThe ProRelevant ProTools Partner Program welcomes Store & Consumer Insight (SNCinsight.com) in Breda, the Nederlands to the program.

This past week the ProRelevant team was in Breda to conduct training and product orientation for our newest participant in the ProTools Partner Program.  SNCInsight is now prepared to show their clients the real power of ABM and how MarketSim leverages ABM in consumer marketing applications.

Guy Powell, Founder and CEO of ProRelevant says “The company is building out its partner network and we are pleased and excited to add S&C Insight to our growing list of ProTools partners.” He goes on to acknowledge founder and principal of S&C Insight, Alexander Arbouw, saying “Alexander brings deep knowledge of in-store marketing and econometrics for his clients. With the addition of MarketSim ProTools to his offering, S&C Insight will be able to provide very valuable business and marketing consulting.”

Alexander Arbouw SNCInsight PrincipalAlexanders background with Symphony IRi, Wessan and Europanel showed him how ABM fills a critical need for better analytics in consumer-facing retail in FMCG – MarketSim’s integrated Consumer Behavior modeling capability does that.  “There is nothing like this in the marketing analytics market in Europe” said Alexander recently, “this is the type of capability that differentiates the winners from the losers in the hyper-competitive FMCG marketplace”.

Welcome Alexander and S&C Insight to the ProTools Program!


ProRelevant Marketing Solutions develops, sells and supports MarketSim® via it’s industry leading ProTools™ Partnering program.  MarketSim is an Agent-based Modeling (ABM) platform specially focused on modeling consumer behaviors and how they make purchases.  FMCG/CPG companies improve marketing effectiveness using MarketSim.