Brand ROI Series Social Marketing ROI Case Study Part 1

Stop Guessing. Know. Act. Win.


This is the first of three articles on the ROI of Social Media Marketing.

  • This first article talks about the drivers of fan count and engagement on Facebook.
  • The second article will review the value of content and the third article will calculate the marketing ROI for social media marketing.
  • This article was sponsored by ProRelevant and SocialBakers at and

The case study can be found at: