Marketing Analytics Training for Professionals & Executives from ProRelevant Marketing Solutions.

ProRelevant consultants, senior staff and authorized partners stand ready to provide customized training on everything we do. Topics include Agent-based Modeling, Competitive Assessment analysis and, of course, how to use MarketSim to optimize your marketing and improve the ROI on all your marketing.

PRMS will conduct classes at your location, online or at a training facility nearby. Through targeted training, you get valuable insights into ABM-related topics.

• Understanding and improving Marketing ROI
• Agent-based Modeling Structure & Theory / How MarketSim works
• Introduction to ABM data structures & algorithms
• Advanced ABM data & algorithms
• ABM Applications & Applying ABM to Marketing
• ABM Outputs – Media Mix Models, Brand Imagery & Optimizing media
• ABM Updates – Data swap, append or refresh?

Marketing Analytics Training Class sessions are taught by ProRelevant staff and principals.

Training Objectives focus on knowledge transfer and understanding Marketing ROI drivers.

• Capturing an entire category model in ABM / MarketSim software
• Calibrating an ABM / MarketSim™ model
• How to use a calibrated model to address practical business questions
• Optimization — making the most of your model and projecting an optimized media plan
• Updating and refreshing an existing model from 3, 6 or 12 months prior

• Understanding Competitive Assessments / How SWOT in Marketing works
• Preznc Assessment: Part 1 – Metrics & Rankings
• Preznc Assessment: Part 2 – Finding & Using Hidden Social Data
• Preznc Assessment: Part 3 – Assessing Engagement
• Preznc SWOT Workshop