Phases of a Brand Product Launch
Guy Powell is interviewed by Ed King / VP of Strategy at MaxMedia and discuss how ABM works and the types of clients that can benefit most from MarketSim.
In this clip they talk about the typical phases of a product launch for a CPG / FMCG brand – this is part 2 of 3 of the You&Me Chat series.
Other Resources on the Topic of Phases of a Product Launch
- 4 Question When Launching a Brand or Product – Whitepaper
- MarketSim Use Case in a Product Launch – Case Study