We’ve been researching and developing a new topic we’re calling Messaging Mechanics. It describes how to best create posts, write emails and develop online advertisements optimizing how consumers perceive the written word.
Improving our Messaging for Maximum ROI
So often we write something without realizing how the word itself is perceived. Here are two examples of 13 we’ve identified so far:
- Which price is higher?
- $129 or
- Which promotional offer is worth more?
- … off the list price of $129 save $20
- … off the list price of $129 you can save $20
- … off the list price of $129 you can save $20.00
No, they aren’t typos. These two examples illustrate some of the nuances of how consumers perceive price. They illustrate that there are many ways we can improve the presentation of price in a way that is perceived more favorably for us.
Messaging Mechanics addresses many issues in order to deliver the best results possible for all your online marketing activities. These Include:
- The presentation of price
- How to choose the right images
- How to ask for responses
Just imagine if each of these 13 Messaging Mechanics were able to deliver just 5% more conversions, that could mean an over 65% improvement to your overall online ROI.
Combine this with the right analytics and metrics, you can deliver even higher results.
Building an Effective Online Presence with Analytics & ROI
We have added this special new section to a new exclusive webinar and workshop series, called Building an Effective Online Presence with Analytics & ROI, that will cover three core topics which we believe are essential to unlock significant advantage in how you execute your online marketing presence. These are:
- Online Consumer/Customer Purchase Behavior
- Digital Media Mechanics
- Online Messaging Mechanics
They are part of a broader series of 3 webinars culminating in a 2-day workshop (Building an Effective Online Presence with Analytics & ROI) You will learn from this series how you can unleash significantly better strategies and tactics to:
- Grow your business
- Prove real ROI, and
- Increase your budgets
If any of these topics are important for you then I hope you will be able to view this 20-minute webinar and participate in the following webinars and 2-day workshop. Simply click here so you can immediately implement some of these topics in your online marketing presence.