Welcome to the Next Gen in Marketing Analytics
Experienced marketers need stronger and better analytics.
If you’re a marketer, you already know that 1st Gen analytics tools are not forward-looking – MarketSim® is based on a consumer-driven model of your entire market. not based simply on purely historical, media-only data. Global customers have come to count on the more accurate MarketSim model which deals with all brands in a category.
MarketSim is the first of 2nd Generation tools designed to better support the ‘What-if’ scenarios you need. Now you and your team can have a highly accurate model against which future marketing can be planned and real results can be observed.
Pharmaceutical Brand Strategists
Regional Retail Marketing
Consumer Electronics & High Technology
Consumer Packaged Goods Brand Marketers
Food and Beverage Marketers
Media & Entertainment
Financial Services Marketing
Stop Guessing! Know. Act. Win.
- Regression Calculations – Regression-based analytics may tell you which market factors are related, but they’re based on the past.
- Brand Consideration – What’s the impact of a brand? Brand recognition can make up a significant portion of a company’s worth. Ignoring it in a marketing model seems crazy if we’re trying to understand how consumers interact and make a buying decision.
- Impact of Distribution – The media is ready to go – but distribution is being plagued with poor allocation; some regions are overloaded and others are running short – how will marketing make its numbers in this environment? We can tell.
MarketSim® produces critical insights when any or all of these market conditions change:
- Competitive media mix
- Product and Brand Launch
- Media and promotion
- Influence of social & dark social behavior
- Channel characteristics and options
- Exogenous factors (e.g., weather, economy, etc.)
MarketSim® gives you answers about consumer behavior and helps you make tough decisions and act with greater confidence.
Contact the Marketing ROI Experts
Contact us now to learn more about ProRelevant Solutions