Building Your Marketing Machine for Strategic Advantage & ROI

September 26 / 27 2019 – Atlanta – Click now to reserve seat

October 3/4 2019 – Nashville – Click now to reserve seat

October 7/8 2019 – Miami – Click now to reserve seat

WHAT’S IN IT FOR ME

Marketers are constantly looking for new ways to build strategic advantage. Now marketers must strive for operational excellence. They need to build their marketing operations into a machine that provides:

  1. Superior returns
  2. Predictable sales for a given marketing investment
  3. Leverage the right measurement infrastructure to deliver the highest possible growth
  4. This workshop will help you and your team to transform your marketing from an expense center into a revenue generating marketing machine.

 


Click Here to Download Workshop Brochure


 

Workshop Session Agenda

  • Session 1: Introductions
    • CASE STUDY: INSURANCE
  • Session 2: Advanced Marketing Concepts
    • The Purchase Funnel, Marketing Data, Calculating ROMI, Marketing Modeling
    • CASE STUDIES: PHARMA, CONSUMER PACKAGED GOODS, APPAREL, FINANCIAL SERVICES, FAST CASUAL, NON-PROFITS
    • GROUP EXERCISE
  • Session 3: Consumer Choice
    • Need States, Awareness, Purchase Intent, Penetration, Consideration/Relevance
    • CASE STUDIES: FINANCIAL SERVICES, CONSUMER PACKAGED GOODS, AUTOMOTIVE, APPAREL, RESTAURANTS, HIGH TECH
    • GROUP EXERCISE
  • Session 4: The Marketing Machine
    • Marketing Agility, Owning the Future, Marketing Budgeting, Building the Future
    • DISCUSSION TOPICS: MARKETING PLANNING, MARKETING PREDICTION
    • GROUP EXERCISE
  • Session 5: Implementing your Marketing Machine
    • CASE STUDY: OREO
  • Conclusion
    • GROUP EXERCISE: Building your Marketing Machine

*Workshop outline and content subject to change.

WHO IS THE WORKSHOP FOR?

  • Marketing managers at all levels across all verticals. Marketers involved in making strategic decisions

MODERATOR PROFILE

Guy Powell providing marketer training

Guy Powell CEO / Founder

Guy R. Powell, founder and president of ProRelevant, specializes in delivering critical, advanced analytics software and consulting to help global brands boost revenue. He is also the author of several books:

  • Marketing Machine: The Secret History of the Future of Marketing
  • Marketing Calculator: Measuring and Managing Return on Marketing Investment
  • ROI of Social Media: How to Improve the Return on Your Social Marketing Investment (co-author)

Guy has trained thousands of marketers around the world on this and other strategic and tactical marketing topics. Contact him at ‘Workshops@ProRelevant.com

September 26 / 27 2019 – Atlanta – Click now to reserve seat

October 3/4 2019 – Nashville – Click now to reserve seat

October 7/8 2019 – Miami – Click now to reserve seat

 

 

 

Event FAQ

  • What are my transportation/parking options for getting to and from the event?
    • Free parking is available
  • How can I contact the organizer with any questions?
  • What’s the refund policy?
    • Refunds available up to 30 days prior to the event
  • Do I have to bring my printed ticket to the event?
    • No printed ticket required
  • Is there a guarantee?
    • If you’re not completely satisfied, we’ll issue a full refund. No questions asked.