Marketing Disconnect in Data Analytics

Marketing Disconnect in Data Analytics

FACT: Data teams at major brands are not working with sales teams to customize marketing efforts. This dysfunctional relationship works against the current reality that data-driven marketing for direct-to-consumer products is booming. The lack of collaboration hurts...
The Funnel Tunnel to Success

The Funnel Tunnel to Success

Among the lingo of marketers is the word “funnel.” This term was coined to describe the purchase process of consumers.   The customer goes through the following in the purchasing cycle: awareness, intent, desire and action This construct, AIDA, is called the purchase...
The Continuing Rise of Online Marketing

The Continuing Rise of Online Marketing

You must know that, by now, it’s the Internet of Things (IoT). That means literally all information will be or can be connected to the Internet. It also means that your product or service better get on this fast-moving train, or be left at the station. Many new...