Hosted by the Wharton Club, Powell will reveal some key tips from his new book, Marketing Machine.
Marketers are faced today with a host of challenges in delivering growing revenue in a predictable and cost-effective way. The market is more and more complex, with an ever-increasing number of online and offline media choices. Marketers must wade through this flood to choose the right channels that will deliver the highest revenue for the least cost. But how?
Authored by ProRelevant founder and president Guy R. Powell, Marketing Machine is a valuable source that will explain how to build the right measurement infrastructure with the right analytics to provide the best information possible. Powell, a veteran marketing strategist for more than 15 years, will make the case for building a marketing machine that will result in a clear competitive advantage. His team at ProRelevant specializes in delivering critical, advanced analytics software and consulting for major global brands. These companies have seen improvement in revenue, profits, brand and share.
Don’t miss this opportunity to learn how to gain strategic advantage in the fierce world of marketing!
Date: Thursday, November 15, 2018
5:30–6:15pm Hors d’oeuvres and drinks
6:15–7:15pm Presentation and Q&A
Place: Poe Adams and Bernstein at Three Wells
401 S. Tryon St. #3000 (30th Floor)
Charlotte, NC 28202
Cost: $20 Wharton Club members
$20 AMA Charlotte members
$1 Joseph Wharton members
Sign up online at: marketingmachine_20181115