Knowledge Transfer for Marketers

Understanding ABM, Competitive Assessments and ProRelevant™ Platforms

“I know that half my marketing is wasted, I just don’t know which half!” 

John Wanamaker

Pioneer in marketing effectiveness 

Marketer Knowledge Toolbox

Improvement in marketing starts with improving marketer knowledge. Here is the bookshelf for data-driven marketers.  The links below support marketer knowledge on ABM technology and the MarketSim platform.  Let us know what else you want to see here.

NOTE: Case Studies and Whitepapers require an email address to download.

The Marketing Calculator

ProRelevants’ take on key strategic and tactical marketing topics

In-Print Library

Books in print from  ProRelevant staff and Partners


Past webinars on marketing, analytics & brand strategy


Videos about MarketSim and brand strategy topics

More FAQs

Definitions of terms used to achieve marketing effectiveness


Check out past presentations on MarketSim and Marketing Strategy


Popular and informative Slide Decks by ProRelevant


Find out how simulation technology can support brand strategy

Case Studies

Find out how others use MarketSim to improve their brand strategy

Contact Marketing ROI Experts

Contact us to learn more about ProRelevant.