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ProRelevant, MarketSim & Preznc - What's Up?MADS 2018 Session Links
The Marketing Analytics Data Science (MADS) conference is in Fan Francisco this year and ProRelevant is presenting not 1 but 2 sessions. Here are the links and details for each. Wednesday, 11 April 2018 11:00am - 12:30pm Methodology & Usage: How to Stay Ahead of...
read moreProRelevant at MADS 2018
Data is being produced at an exponential rate. How can companies identify and collect meaningful data? How can they use this data to boost revenue and do it dollar for dollar more effectively? Identifying, interpreting and using data is at the core of modern business...
read morePulak Ghosh appointed to task force for India employment data modeling
The Indian government is tackling the lack of accurate and timely data by bringing in the big guns – Pulak Ghosh, Partner, ProRelevant Marketing Solutions, has been appointed to a high-level task force to help improve the accuracy and timeliness of the data used in...
read moreProRelevant sponsors Master Modeler Competition w/ Business Analytics Center, Georgia Tech Scheller College of Business
Eric Rusiecki February 24,2016 ATLANTA, GA Atlanta based ProRelevant Marketing Solutions sponsors the inaugural Master Modeler Competition in partnership with the Business Analytics Center at Georgia Tech Scheller College of Business. This competition is part of the...
read moreGuy Powell to Guest Speak on Peeple2People
Join us on September 2nd, when Donna Peeples and I discuss the importance of the right metrics to measure and improve marketing effectiveness. Of course marketing metrics help to understand past success and failure, but marketers need much more. They need to be able...
read morePulak Ghosh, ProRelevant Chief Advisor for Data Science, recognized with the C.R. Roa Award from IIM
ProRelevant’s Chief Advisor for Data Science, Professor Pulak Ghosh of the Indian Institute of Management (IIM), has been recognized for his work with the C.R. Rao National Award for Outstanding and Meritorious Research Work in Statistics. The award is given on a...
read moreRolling out the ProRelevant Board of Advisors; Dr. Pulak Ghosh
ProRelevant Marketing Solutions (PRMS) is very pleased to announce the addition of Dr. Pulak Ghosh to the ProRelevant Board of Advisors. Professor Ghosh is a permanent Professor of Quantitative Methods and Information Systems at the Indian Institute of Management...
read moreProRelevant ProTools Expands into the Nederlands
ProRelevant ProTools Program announces SNCinsights of Braden, The Nederlands as a trained ProTools reseller / consultant.
read moreMeasuring the Impact and Effectiveness of Social Media – Video Interview (Pt 3 of 3)
Guy Powell is interviewed by Ed King / VP of Strategy at MaxMedia and discuss how ABM works and the types of clients that can benefit most from MarketSim. In this clip they talk about Measuring the Impact and Effectiveness of Social Media – this is part 3 of 3 of the...
read morePhases of a Product Launch – Video Interview (Pt 2 of 3)
Phases of a Brand Product Launch Guy Powell is interviewed by Ed King / VP of Strategy at MaxMedia and discuss how ABM works and the types of clients that can benefit most from MarketSim. In this clip they talk about the typical phases of a product launch for a CPG /...
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