In The News & Around the WebProRelevant, MarketSim & Preznc - What's Up?
Data is being produced at an exponential rate. How can companies identify and collect meaningful data? How can they use this data to boost revenue and do it dollar for dollar more effectively? Identifying, interpreting and using data is at the core of modern business...read more
The Indian government is tackling the lack of accurate and timely data by bringing in the big guns – Pulak Ghosh, Partner, ProRelevant Marketing Solutions, has been appointed to a high-level task force to help improve the accuracy and timeliness of the data used in...read more
ProRelevant sponsors Master Modeler Competition w/ Business Analytics Center, Georgia Tech Scheller College of Business
Eric Rusiecki February 24,2016 ATLANTA, GA Atlanta based ProRelevant Marketing Solutions sponsors the inaugural Master Modeler Competition in partnership with the Business Analytics Center at Georgia Tech Scheller College of Business. This competition is part of the...read more
Join us on September 2nd, when Donna Peeples and I discuss the importance of the right metrics to measure and improve marketing effectiveness. Of course marketing metrics help to understand past success and failure, but marketers need much more. They need to be able...read more
Pulak Ghosh, ProRelevant Chief Advisor for Data Science, recognized with the C.R. Roa Award from IIM
ProRelevant’s Chief Advisor for Data Science, Professor Pulak Ghosh of the Indian Institute of Management (IIM), has been recognized for his work with the C.R. Rao National Award for Outstanding and Meritorious Research Work in Statistics. The award is given on a...read more
ProRelevant Marketing Solutions (PRMS) is very pleased to announce the addition of Dr. Pulak Ghosh to the ProRelevant Board of Advisors. Professor Ghosh is a permanent Professor of Quantitative Methods and Information Systems at the Indian Institute of Management...read more
ProRelevant ProTools Program announces SNCinsights of Braden, The Nederlands as a trained ProTools reseller / consultant.read more
Guy Powell is interviewed by Ed King / VP of Strategy at MaxMedia and discuss how ABM works and the types of clients that can benefit most from MarketSim. In this clip they talk about Measuring the Impact and Effectiveness of Social Media – this is part 3 of 3 of the...read more
Phases of a Brand Product Launch Guy Powell is interviewed by Ed King / VP of Strategy at MaxMedia and discuss how ABM works and the types of clients that can benefit most from MarketSim. In this clip they talk about the typical phases of a product launch for a CPG /...read more
Consumer Post Purchase Experience Guy Powell is interviewed by Ed King / VP of Strategy at MaxMedia and discuss how ABM works and the types of clients that can benefit most from MarketSim. In this clip they talk about the consumer and the post purchase experience -...read more
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