1) How to accommodate above or below the fold placement.
2) How to accommodate media quality (display ad, video pre-roll, sponsored search)
3) How to accommodate screen format (mobile, tablet, desktop)
4) How to accommodate site (Social, news, other)
Digital ads are here and are here to stay. With increasing time spent on digital as well as purchases being made on digital, digital ads are a must for all companies across the board. This is a complex topic and that’s why digital has taken so long to crack the code. It is a good first step. Looking forward to seeing how it will be delivered.