Executive TeamProRelevant clients and partners have the ProRelevant Team On Their Side
Founder / Managing Partner
Mr. Powell has spent the last 10 years helping marketers drive strategic advantage through a clear focus on the customer, supported by best in class analytics.
He has trained thousands of marketers and has worked in a number of industries, including, consumer-packaged goods/fast moving consumer goods, high-tech, financial services, telecom and airlines helping marketers make better decisions to deliver more revenue, profit, brand and share from their marketing actions.
He has authored several books – Marketing Calculator: Measuring and managing your return on marketing investment and co-authored ROI of Social Media: How to improve the return on your social marketing investments.
Guy is on the board of advisors with the Ad Council / Atlanta supporting them in their activities for Autism Awareness, Horn of Africa Relief, Unplanned Pregnancy Prevention, Wildfire Prevention.
Chief Analyst / Partner
Ramesh is Chief of Analytics at ProRelevant Marketing Solutions. He has 20 years of global marketing research/analytics experience in a wide range of consumer driven categories including CPG/FMCG, Finance, Automotive, Utilities and consumer healthcare. He has extensive experience with agent-based modeling (ABM) and multivariate modeling techniques such as marketing mix modeling. He is very focused on delivering actionable insights and recommendations rather than merely methodological breakthroughs.
Ramesh has a graduate degree in Engineering from BITS, Pilani and a Masters in Management from The Indian Institute of Management, Bangalore where he specialized in Marketing and Operations Research.
Chief Data Scientist / Partner
Pulak serves as our Chief Data Scientist and is also a Member of the Board of Advisors.
In his role as Professor of Quantitative Methods and Information Systems at the Indian Institute of Management in Bangalore, India he’s been recognized as one of the top 10 mathematicians in all of India. Prior he reasearched and taught as a Associate Professor at Emory University in Atlanta, Georgia.
His professional interests include Bayesian models, marketing analytics, data mining, business analytics, machine learning and biostatistics.
Andy Cohen has over 30 years of experience as CEO and executive advisor in industries including manufacturing and technology. Significant operating experience for companies entering new markets, distressed companies and companies being prepared for sale. Experience working in multiple countries for organizations ranging in size from small, privately owned to large multinationals.
Andy has served in roles as Chairman, CEO, President and Board Member for a variety of companies and he has executed significant debt and equity capital raises.
Andy explores opportunity for PRMS products & services and manages our strategic account initiative.
Andy is the local chapter president of the Wharton Alumni Club in Charlotte and active throughout the Wharton Alumni Club network.
Steven Groves is a serial entrepreneur and digital marketing specialist. His experience includes channel development and marketing assessments for several high-technology innovations including wearable technology, augmented reality and virtual reality. He has honed his interests in advanced technology to the benefit of his customers who range from coast-to-coast and border-to-border in a diverse set of industries including manufacturing, retail, high-tech and ecommerce.
Steven began bringing analytics and strategy to social media, teaming with Guy Powell to co-author the marketing ROI handbook for social media, “ROI of Social Media: How to improve the return on your social marketing investment”. Steven was also Technical Editor for John Lovett’s book, “Social Media Metrics Secrets”.
Steven is the local Founder / Community Organizer for 1Million Cups Charlotte, an entrepreneurial pitch event held monthly. Steve also works with the National Center for Economic Gardening on the National Strategic Resources team, helping 2nd stage entrepreneurs optimize and improve their digital marketing. He serves on the Organizing Committee of i2i Foundation, developing entrepreneurial educational opportunities for disadvantaged populations, initially for women who have been previously incarcerated.