Digital Ads: Are you being seen?

Digital Ads: Are you being seen?

 

Interesting article on the viewability statistics of digital advertising.  One question also comes up, of whetgher this is pre or post-fraud, typically found to be about 60%.

This is probably a bit better for the viewability of TV commercials on DVRs, especially the ones in the middle of the pod.

54% Of Digital Ads Aren’t Viewable, And Even ‘Viewability’ Is In A Black Box

Let me know what you think.

Thanks

Guy