CMO Tips

A common conflict our clients' experience is choosing where to prioritize marketing investment when choosing between brand and performance marketing.  An article from LinkedIn recently highlighted this conflict-- should marketers focus on brand or performance marketing? How does a marketer choose between long-term and short-term metrics? Which...

28 September, 2021 /

According to research from the consulting firm, Spencer Stuart, the median CMO tenure fell to an all-time low in 2020 -- just over 25 months! If Chief Marketing Officers only have two years to prove their worth, how do they secure the company's success? Changing the marketing...

14 September, 2021 /